SCAD x City of Atlanta
Designs for SCAD’s proposal to the city of Atlanta for World Cup environmental graphics used in the stadiums. Creative direction was to capture the energy of the players and the city.
Client
SCAD
Services
graphic design
illustration
“Ball Wall” Mural
Another exciting piece to this campaign was the “Ball Wall” mural that served as a welcoming piece and backdrop for press photos! Dimensions and ball placement were provided and I developed a few options that would scale well while capturing the vibrancy of the campaign and adhering to brand guidelines.
Students at the event.
Process
I explored four options to capture the energy of the event. I emphasized movement, texture and overlap while keeping in mind the stark contrast of the white soccer balls themselves so the two elements would sit together nicely.
