Joyface Chocolate Bar Packaging Concept

This was a fun personal piece where I could flex a lot of skills! I created the concept, wrote the copy and created the logo and illustrations. The monochromatic color scheme allows for busy, bustling illustration while providing room for the logo and flavor to shine! The inviting illustrations captivate the customer as they discover fun new bits from front to back, creating an experience that will certainly put joy on anyone’s face!